UX Design gives you the design ‘look good’ which means you will be able to capture your users attention, this means your website or app is going to connect emotionally to the user and will be remembered.
We start this process by looking at our research from the discovery sessions. Male, female, young or old this really helps determine colour, image and even font size used on your website or app.
Based on what we know about the user from the discovery sessions we will start to put together a style guide. Companies may already have a style guide, but this might be just for the company brand, what we need to start a successful look and feel for the website or app is a style guide specifically aimed at your product. It’s a given that your product style guide must adhere to any guidelines originally set up for brand, but certain elements may have to change.
What you are getting
Product Style guide
This will be a guideline for the end design, it will look at the following:
We’ll look at how the imagery we put along side the product can enhances the users overall experience. Imagery could be:
- simple, clean
- tech focused
- product focused
- people focused
- real life or model head shots
Defined by what the product is being used for the typeface will be given a lot of care and attention. We firmly believe that typography is not only the practice of clarity in the written word, but through the typeface itself it can create emotion. Considerations can be:
- Is security important to the product, does the typeface need to be strong/bold, or
- Does the product need to invoke a feeling of premium quality with elegant fonts etc.
Should these be rounded or angular – What’s the product, what’s the brand?
Should they have micro-iterations animations on them to make them more appealing to press?
Part of any design process will look at how the colour make you feel, knowing who we are aiming your product at will decide background colours, type colours and icon colours. Colour is extremely important to gender, as a broad brushstroke women more attracted to brighter reds, pinks, oranges and men to blues and greens.
Another key consideration if we are working on an App for you are what environments will the product be used in, screen glare can be an important factor to consider when deciding on colour.
What you’re getting
2 x concepts will be prepared for the main screen, this will be a home page or the main lead page in the product.
These two designs will be at different ends of the design spectrum and they are specifically designed to do two things, you will either love one particular design or you will like bits of both and amalgamate them into one final design. This is why two designs are initially put forward to ensure the final design is going to excite your target audience.
Once the overall theme from Stage 1 has been approved Stage 2 will cover the following:
2 x visuals, the fundamental pages, this is a generic page in the product that will hold the body of information.
A call to action page, this will be a sales page/sign up page/contact page.
Following approval from Stage 1 & 2 the rest of the product will be designed.