Are you stuck finding the time to pull all of your content together for your new website? In this article I’ll talk you through some key points and I’ll give you access to my ‘Website Content Cheat Sheet’ that will give you a easy checklist for pulling everything together for your designer.
Here’s a typical scenario that I know a lot of us struggle with in this industry, I have a new client and they have hired me to build them a beautiful new website and that’s a good thing, the process is running nice and smoothly right up to the stage where I ask for their new websites content ‘ughhhhh…’, would normally be the answer followed by several weeks of radio silence and don’t worry, I do get it, you guys are busy too… and yes, you have never had to go through this process before, so this is why I have written this article and I’m also giving you access to my Website Content Cheat Sheet that I have written for these so called ‘occasions’.
By the time you have made the decision to pay a deposit and hire a professional you would normally expect your website to be alive and kicking within 2 month, the only thing that generally pushes this time frame out and delays the launch is collecting all of your content. So I have written a Cheat Sheet to make this process, writing content, sourcing images super simple for you, if you’re a client.
Your website pages
Don’t get caught up thinking that you have to write down the entire history of your company, who you are, where you’re going, a client history, what you had for breakfast etc etc etc… But try and limit your copy to about 2 or 3 paragraphs per page, try and tell a story and make your content informative and engaging.
A really good thing to keep in mind is to have one purpose to every page, i.e. ‘I want to tell my customers about this product’ , So what’s the end action to that page you want them to take, do you want them to buy the product? If so, have a link to purchase that item on that very page. Or, you want to tell them about that one amazing service you offer as it’s the best part of your business, so why not get them to contact you then and there with one button or one form on that very page.
So this is how your website should flow:
If you’ve had a logo designed in the past, try and contact the designer for the original file, the typical files that will be the most helpful will have a (eps or ai) extension. If they don’t have this, make sure you ask for at least a high resolution version. If you don’t have one, maybe we can help you out there.
A tag line is a short piece for text which serves to clarify what your business does. It creates a memorable phrase that reinforces and strengthen the audiences memory of your service or product.
When you’re writing your tag line a good rule of thumb is to keep it as simple as possible, here are some key things to keep in mind:
• Keep it simple, again
• Tell a story
• Communicate with clarity
• Describe who you are
Tag lines are often used with logos on all sorts of grading and advertising, but for the purpose of your website, we want to make it loud and clear so it will be a centerpiece on your home page.
As you are preparing all of your content try to keep in mind that users coming to the website are initially far more influenced by images than copy, long story short make sure you have some nice, strong images upfront. If you can’t get hold of any or you are wiring for a photographer you might want to have a look at using some stock library images, and before you ask the answer is no… google images aren’t ok as they will no doubt have copyright restrictions on them.
Try seeing if you can find free images you’re looking for on this great website:
A great testimonial builds trust, it also is very important to reinforce the quality of your business and serves a great way of providing that ‘social proof’ to anyone who is looking to use your services. Getting them can be a bit of a challenge, but here is 3 ways you can reach out to your clients.
• Send them a email politely asking them for the testimonial
• Be sure to remind them of the great job you did for them and how successful it was
• Show your client other testimonials you have received, this might help them.
One of the main reasons a potential customer visits your website is to make contact, so have your contact details on your home page. A good idea is to make sure they can also access any social media you have too, so having social icons linked to your Facebook or LinkedIn account is really important.
When it comes to telling your customers about your services don’t put everything but the kitchen sink in there, just think of the main services you love to offer, generally this can be restricted to 3 to 5 main services.
About us or About me
Again, tell a engaging story but keep it simple. Depending on your industry, as you’re writing think of your customer, what would they want to know about you as a person or company if they were thinking of hiring you and your service. Simple but relevant information.
Picture yourself in your future clients shoes, you open up Google and click in the search box and start typing…. for you or your company what your customer types in this box is critical to how they find you, Google will bring up all the companies relating to what they type in here. We can add these words within the copy and the back end of your website, so have a good think about what they would type in and let us know.
Email and most importantly Gmail
It’s wise to use Gmail as your main email for your business as Google offer some great products to help your business grow.
Do you have a domain name yet? If not keep this in mind:
• Don’t chose anything too long
• Don’t chose abbreviations or acronyms
• Try and say what’s on the tin, so if your business is a cafe called ‘Tom’s on the beach’ don’t just have www.tomsonthebeach.com have www.tomsonthebeachcafe.com. Don’t go too crazy, but at the very least try and get what you do in the domain name.
Many clients get confused about the difference between a Domain and Hosting, don’t worry it’s a common mistake. Domain is just the name you buy, but the whole website needs to be stored on a server somewhere.
So if you need a helping hand preparing all of this information into a nice clean, logical PDF Download my Website Content Cheat Sheet here.